For as long as anyone can remember, healthcare as a category has delivered some of the most dismal communications in the entire industry. It is so bad that most of it is handled by ‘specialist’ agencies in the suburbs. In other words, people with nothing left to lose.
Echo – a new repeat prescription app - asked us to break this cycle of mediocrity. So we created the crisp, clean and authoritative ‘never miss a dose’ campaign to put some energy into their marketing. Within minutes of the campaign launching, they were acquired by McKessin. The category-defying quality of the brand marketing was central to that transaction.