Fitness apps have come and gone, so when launching Muto – a truly personal, personal trainer ‘dating’ app – we created something that was super-simple. Because simple ideas enter the brain quicker and stay there longer. The app launches in 2020, with a full suite of marketing and comms materials ready to be deployed. With our endline unequivocally positioning the app in the fitness space, they’ve already had intense interest from both customers and investors.