TaskRabbit is the Ikea owned tradeperson platform. Their launch in Europe (UK, Spain, Germany) needed a clear and simple creative idea that worked across all markets and supported their push into this highly competitive sector.

Whereas most rivals use rational (actually, arid) communications, we decided to foreground the warm heart of the brand. Our idea ‘No task is too small’ and the iconic role of the Rabbit made the TaskRabbit brand truly distinctive and showcased a business with soul.