TaskRabbit is the Ikea owned tradeperson
platform. Their launch in Europe (UK, Spain, Germany) needed a clear and simple
creative idea that worked across all markets and supported their push into this
highly competitive sector.
Whereas most rivals use rational (actually,
arid) communications, we decided to foreground the warm heart of the brand. Our
idea ‘No task is too small’ and the iconic role of the Rabbit made the TaskRabbit brand truly distinctive and showcased a business with soul.


