Food delivery is the most competitive and cut-throat sector in the UK.
Any new launch in the space has to look, feel and sound totally different from the plethora of other offerings.
Add to this the monstrous budgets of Deliveroo and co, and the challenge is even tougher.
This was what we faced when we launched Taster in 2022. So we did what we always do – deploy impactful and unashamed imagery, held together by a well branded and memorable idea.
Tastes Like Taster has already gained huge traction and a massive social media following.
The campaign is driven by the oldest advertising equation of all:
‘Impact = media spend x idea’.
Taster will beat the sector because they understood the power of brave executions and a simple approach.