Our strategy was to push back against an insidious and malign enemy…eating at home (think UberEats, Deliveroo, JustEat.) We needed to establish an alternative narrative – one in which going out was reasserted as the better, more rewarding way to eat. Hence the big idea: 'Get Out More'.
The ‘Get Out More’ campaign depositions 'staying in' with its bold and boisterous attitude, whilst asserting the huge privilege we enjoy living in London — the food capital of the world.
The work is provocative and noisy. Which means it's getting noticed, delivering 40% increase in traffic and revenue.